ABOUT FARMERS EDGE
The global leader in digital agriculture
At Farmers Edge, we’re passionate about leading the next agricultural revolution by developing data-driven technologies that help farmers run efficient operations while producing more food for a rapidly growing global population.
Agronomic Roots, Tomorrow’s Technology
Our story began in 2005 with the vision of two agronomists, Wade Barnes and Curtis MacKinnon. Today, Farmers Edge is known as the world’s most respected leader in digital agriculture delivering unprecedented value to stakeholders across the entire agricultural ecosystem. Unlike other companies that rely on existing public data, Farmers Edge provides growers and agricultural professionals not only with high-quality, accurate data, but also with field-level analysis, predictive modeling, and a world-class team of farm data scientists in established and emerging growing regions.
Wade Barnes’s roots began in rural Manitoba, where his passion for agriculture started at an early age. He has a strong drive to bridge the gap between technology and agronomy; the motivating force behind starting Farmers Edge™. Wade is a strong advocate for the industry with a desire to assist growers across the world to improve their farming practices, increase profits and create more efficient cropping systems. He is an industry leader winning Certified Crop Advisor (CCA) of the Year and is recognized as one of the foremost agronomists in Western Canada. Wade is an inspiring speaker presenting at events across Canada and globally as an expert on the impact of technology on agribusiness and particularly the utilization of Variable Rate Technology by growers, investors and industry players. Some of his speaking engagements include Master Seeders, Global AgInvesting Conferences and TedX.
Anita has an extensive background specializing in mergers and acquisitions for over 15 years and has experience in all aspects of corporate development from the perspective of buyers, sellers and advisors. She founded and served as CEO of Acumen Corporate Development Inc., a provider of corporate development services to third-party companies. As Chief Operating Officer of Activa Consumer Promotions, a sports licensing company, she helped break new ground delivering innovative sports marketing programs to media partners. In her role as Executive Vice-President at Assante, she was responsible for steering aggressive growth in the U.S., including eight acquisitions in a four-year period. Anita possesses significant hands-on business operations experience including start-up, integration and exit strategies, as well as a background in law specializing in mergers and acquisitions, and tax. She holds a Bachelor of Commerce degree and LLB from the University of Manitoba.
Chief Technology Officer
Ron brings a diverse 10 year background in software-as-a-service design, development and innovation. In addition to agriculture and logistics hardware and telematics innovation, Ron has also previously helped design and build risk management software for financial institutions, including lenders, insurance companies and more. As part of the Senior Management Team, Ron will continue to develop new and innovative hardware and software for farmers and partners around the world.
Chief Operating Officer
Trevor has over 20 years experience in agriculture. A member of the Farmers Edge™ team since 2006, he has seen yields consistently increase and has created many meaningful relationships with great farmers. He enjoys the new challenges that come with every growing season and the annual reward of watching grain go in the bins.
Chief Corporate Development Officer
When it comes to investing in the future advancement, sustainability and innovation in agriculture, farming and food production, we are thrilled to have Lori leading the charge as Chief Corporate Development Officer here at Farmers Edge™. With over two decades of outstanding performance in financial roles within the agricultural sector, Lori is a leader in her field. Seasoned in accounting, finance, treasury, Canadian and international tax issues, risk management, and investor relations, her experience and passion for agriculture plays an integral role supporting and enabling the innovation and rapid growth of Farmers Edge™ worldwide.
Chief Marketing Officer
Since joining Farmers Edge in 2008, Marina has a proven track record of demonstrated performance across diverse roles. Fluent in three languages, she led the development of the company’s Eastern European division from 2009-2013, then transitioned to head of marketing to define corporate positioning and accelerate reach. Now, as CMO, Marina maintains strong brand focus, delivering cohesive and sophisticated strategies to increase market penetration, reduce risk and drive revenue. She plays a key role in the advancement of the company’s diverse partner portfolio and the development of global growth strategies. She holds a Ph.D., and prior to teaming up with Farmers Edge, worked as a university professor. Her experience has shaped her unique ability to foster, motivate and align high-performing teams across the globe. She takes an analytical, high-tech approach to marketing and carries a rich portfolio of award-winning campaigns that generated lucrative business partnerships and resulted in multi-million dollar sales opportunities. Marina is inspired by innovation and committed to supporting a sustainable future; her deep marketing expertise, strategic vision and tactical leadership style continue to make a significant impact on the success of the company.
Board of Directors
R. William McFarland, 61, is a new nominee for election to our Board of Directors. Mr. McFarland is the Chair of the Board of Directors of The Conference Board of Canada and was the Chief Executive Officer of PricewaterhouseCoopers LLP (Canada) from 2011 to June 2018. Prior to that, Mr. McFarland was a member of the executive team at
PricewaterhouseCoopers LLP (Canada) from 2005 to 2011, having been admitted to the partnership in 1992 and having led the Greater Toronto Area audit practice from 2002 to 2005. Mr. McFarland is a Chartered Professional Accountant and a fellow of the Chartered Professional Accountants of Ontario and is a resident of Richmond Hill, Ontario, Canada.
Mr. McFarland was also elected to the board and a director of Fairfax Financial Holdings Limited effective July 1, 2019.
Wade Barnes’s roots began in rural Manitoba, where his passion for agriculture started at an early age. He has a strong drive to bridge the gap between technology and agronomy; the motivating force behind starting Farmers EdgeTM. Wade is a strong advocate for the industry with a desire to assist growers across the world to improve
their farming practices, increase profits and create more efficient cropping systems. He is an industry leader winning Certified Crop Advisor (CCA) of the Year and is recognized as one of the foremost agronomists in Western Canada. Wade is an inspiring speaker
presenting at events across Canada and globally as an expert on the impact of technology on agribusiness and particularly the utilization of Variable Rate Technology by growers, investors and industry players. Some of his speaking engagements include Master Seeders, Global AgInvesting Conferences and TedX.
Jim Borel has over 40 years of experience in the global agriculture and food industry. He served as executive vice president and member of DuPont’s Office of the Chief Executive until early 2016 where he had responsibility for the DuPont Pioneer, Crop Protection and Nutrition & Health businesses. He joined DuPont in 1978 as a sales representative and during his career held a variety of progressively responsible roles in the agriculture businesses in the US, United Kingdom, Canada and Japan.
Jim is currently advising selected venture capital and private equity firms regarding their agriculture and food industry investments including the Board of Directors of Farmers Edge and the Board of Advisors for River Glen Venture Partners. He is a past chair of the board of trustees for National 4-H Council. He is also a member of the board of trustees of the University of Delaware; the Farm Foundation; and the Alpha Gamma Rho Educational Foundation; as well as the board of advisors for AGree.
Jim graduated from Iowa State University with a degree in agricultural business.
Quinn McLean is a Vice President at Hamblin Watsa Investment Counsel (wholly owned company of Fairfax Financial Holdings) and Portfolio Manager responsible for Middle East and Africa. Quinn has over 13 years of investment experience of which six was with
Hamblin Watsa. Quinn is currently on board of the following Fairfax investee and operating companies: Gulf Insurance Group (Kuwait), AFGRI Ltd (South Africa), APR Energy (Jacksonville, United States), FarmersEdge (Winnipeg, Canada) and Fairfax Africa Holdings (Toronto, Canada). Quinn completed his MBA from the University of
Toronto in 2006 and is a Chartered Accountant (CA, CPA) and CFA Charter Holder.
Steve has devoted a career spanning more than 40 years to helping businesses prosper in a diverse range of functions, including accounting, corporate finance, strategic planning, risk management, and mergers and acquisitions. His passion for agriculture originated during his 33-year commitment to Archer-Daniels-Midlands Company (NYSE: ADM), one of the world’s largest agricultural processors and food ingredient providers, where he led the company’s global strategic efforts and served as Controller and Chief Financial Officer.
His fervor for agriculture combined with a track record of operational excellence makes him a valuable asset to the Farmers Edge board of directors as well as the board of Black Hills Corporation (NYSE: BKH), a customer-focused, growth-oriented utility company where he serves as lead independent director; Amyris, Inc.; Illinois College; and First Illinois Corporation (along with its wholly-owned banking subsidiary, Hickory Point Bank & Trust).
Currently, Steve provides consulting and advisory services to Naxos Capital Partners, a European-based private equity company. He previously served as CFO of Amryis, Inc. (NASDAQ: AMRS), a renewable products company. He holds a Bachelor of Science degree in Mathematics from Illinois College.
Yuhi (Billy) is General Manager of New Business Development Dept. in the Internet Service Business Div. at Mitsui & Co., Ltd., one of the most diversified and comprehensive trading, investment, and service enterprises in the world, with 139 offices in 66 countries as of April, 2019. Yuhi(Billy) has been leading new business development and strategic investment in IT-related business in various industries such as energy management, healthcare, sea logistic, satellite imagery oriented business including agriculture. Since joining Mitsui, Yuhi(Billy) has been responsible for new business development, investment, accounting, and corporate strategy for Mitsui’s IT business portfolio. Yuhi(Billy) has broad business experience globally, serving as CPO/CMO/CCO of a telecom joint venture in Indonesia and EVP of joint ventures in Thailand engaging in Call Center and Mobile/Web valued added services.
Lawrence Zucker is President and CEO of Osmington Inc, a Toronto based private real estate investment and development company. Prior to joining Osmington in 2001, Mr. Zucker practised development and planning law with Goodman and Carr and Kagan
Zucker Feldbloom Shastri. Mr. Zucker has transacted on more than $2 billion in real estate. Mr. Zucker is a graduate of the Institute of Corporate Directors and sits on the Board of True North Sports and Entertainment, the Winnipeg Jets Hockey Club and Farmers Edge. Mr. Zucker is active as a volunteer in the community.