ABOUT FARMERS EDGE

The global leader in decision agriculture

At Farmers Edge, we’re passionate about leading the next agricultural revolution by developing data-driven technologies that help farmers run efficient operations while producing more food for a rapidly growing global population.

Agronomic Roots, Tomorrow’s Technology

Our story began in 2005 with the vision of two agronomists, Wade Barnes and Curtis MacKinnon. Today, Farmers Edge is known as the world’s most respected leader in decision agriculture delivering unprecedented value to stakeholders across the entire agricultural ecosystem. Unlike other companies that rely on existing public data, Farmers Edge provides growers and agricultural professionals not only with high-quality, accurate data, but also with field-level analysis, predictive modeling, and a world-class team of farm data scientists in established and emerging growing regions. 

Timeline

  1. 2005

    Founded in Pilot Mound, Manitoba, Canada, Farmers Edge was the first company to bring Variable Rate Technology to farmers in Canada.

  2. 2012

    Avrio Capital Inc. invests in the company.

  3. 2005 - 2013

    The company expands across Manitoba, Saskatchewan and Alberta providing independent and unbiased precision agriculture services, backed by boots-on-the- ground support.

  4. 2014

    • Acquires Crop Ventures Inc., giving the company control of Land Command, including the CanPlug telematics device and Farm Command, a web service.
    • The company begins collecting farm data and launches a Smart Solutions platform powered by the largest proprietary field-centric data sets. Smart Solutions include on-farm hardware, easy-to-use software, agronomy, powerful data analytics and boots-on-the-ground support.
    • The company launches FarmCommand, an integrated data management platform as part of its suite of Smart Solutions.
    • InsurTech, the first-of-its-kind platform for agriculture is launched.
  5. 2015

    • Farmers Edge expands into the USA.
    • Mitsui & Co. invests in the company.
    • Osmington Inc. invests in the company.
  6. 2016

    • Farmers Edge Expands into Australia, Brazil and Russia.
    • Enters partnership with The Weather Company, an IBM Business.
    • Fairfax Financial Holdings invests in the company.
  7. 2017

    • FarmCommand, the only fully integrated data management platform on the market, is relaunched.
    • Enters partnership with Planet, world’s largest privately-owned fleet of earth imaging satellites.
    • Expands further into more U.S. states.
  8. 2018

    A record-breaking year securing significant partnerships including: PartnerRe, CNHi, Titan Machinery, HBS Systems, Raven, Lindsay, Limagrain, Nufarm, Richardson Pioneer, Global Ag Risk Solutions.

  9. 2019

    • In-Cab Tool is added to the FarmCommand platform.
    • The company launches Fleet Manager.
    • InsurTech, a first-of-Its-Kind platform for agriculture is launched.

Newsroom

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Our Awards

Leadership

CEO

Wade Barnes’s roots began in rural Manitoba, where his passion for agriculture started at an early age. He has a strong drive to bridge the gap between technology and agronomy; the motivating force behind starting Farmers Edge™. Wade is a strong advocate for the industry with a desire to assist growers across the world to improve their farming practices, increase profits and create more efficient cropping systems. He is an industry leader winning Certified Crop Advisor (CCA) of the Year and is recognized as one of the foremost agronomists in Western Canada. Wade is an inspiring speaker presenting at events across Canada and globally as an expert on the impact of technology on agribusiness and particularly the utilization of Variable Rate Technology by growers, investors and industry players. Some of his speaking engagements include Master Seeders, Global AgInvesting Conferences and TedX.

President

Anita has an extensive background specializing in mergers and acquisitions for over 15 years and has experience in all aspects of corporate development from the perspective of buyers, sellers and advisors. She founded and served as CEO of Acumen Corporate Development Inc., a provider of corporate development services to third-party companies. As Chief Operating Officer of Activa Consumer Promotions, a sports licensing company, she helped break new ground delivering innovative sports marketing programs to media partners. In her role as Executive Vice-President at Assante, she was responsible for steering aggressive growth in the U.S., including eight acquisitions in a four-year period. Anita possesses significant hands-on business operations experience including start-up, integration and exit strategies, as well as a background in law specializing in mergers and acquisitions, and tax. She holds a Bachelor of Commerce degree and LLB from the University of Manitoba.

Chief Strategy and Product Officer

Ron brings a diverse 10 year background in software-as-a-service design, development and innovation. In addition to agriculture and logistics hardware and telematics innovation, Ron has also previously helped design and build risk management software for financial institutions, including lenders, insurance companies and more. As part of the Senior Management Team, Ron will continue to develop new and innovative hardware and software for farmers and partners around the world.

Chief Operating Officer

Trevor has over 20 years experience in agriculture. A member of the Farmers Edge™  team since 2006, he has seen yields consistently increase and has created many meaningful relationships with great farmers. He enjoys the new challenges that come with every growing season and the annual reward of watching grain go in the bins.

Chief Data Officer

Tapping into and leading the amazing potential of what Big Data means for global agriculture takes a strong combination of leadership and specialized expertise, fueled by a genuine passion for agriculture. That is exactly the unique hybrid of talent that Kevin Grant brings to the position of Chief Technology Officer and the leadership of his team here at Farmers Edge™. We are thrilled to have a small town farm boy, with world class expertise, drive the future potential and strategic direction of our technology and the exciting advancements that it will mean for our farmers and global agriculture.

Chief Financial Officer

When it comes to investing in the future advancement, sustainability and innovation in agriculture, farming and food production, we are thrilled to have Lori leading the charge as Chief Financial Officer here at Farmers Edge™. With over two decades of outstanding performance in financial roles within the agricultural sector, Lori is a leader in her field. Seasoned in accounting, finance, treasury, Canadian and international tax issues, risk management, and investor relations, her experience and passion for agriculture plays an integral role supporting and enabling the innovation and rapid growth of Farmers Edge™ worldwide.

Chief Marketing Officer

Excelling through multiple roles at Farmers Edge™ over the past 10 years, Marina has made a significant impact on the success and growth of the company. Fluent in English, Russian and German, she embodies the global spirit of Farmers Edge™. As the current head of marketing, Marina has accelerated the brand to gain international recognition for its agricultural innovations and continues to strategically enhance the company’s marketing campaigns and public relations.

Board of Directors

Chairman

R. William McFarland, 61, is a new nominee for election to our Board of Directors. Mr. McFarland is the Chair of the Board of Directors of The Conference Board of Canada and was the Chief Executive Officer of PricewaterhouseCoopers LLP (Canada) from 2011 to June 2018. Prior to that, Mr. McFarland was a member of the executive team at
PricewaterhouseCoopers LLP (Canada) from 2005 to 2011, having been admitted to the partnership in 1992 and having led the Greater Toronto Area audit practice from 2002 to 2005. Mr. McFarland is a Chartered Professional Accountant and a fellow of the Chartered Professional Accountants of Ontario and is a resident of Richmond Hill, Ontario, Canada.

Mr. McFarland was also recently elected to the board and will become a director of Fairfax Financial Holdings Limited effective July 1, 2019.

Director

Wade Barnes’s roots began in rural Manitoba, where his passion for agriculture started at an early age. He has a strong drive to bridge the gap between technology and agronomy; the motivating force behind starting Farmers EdgeTM. Wade is a strong advocate for the industry with a desire to assist growers across the world to improve
their farming practices, increase profits and create more efficient cropping systems. He is an industry leader winning Certified Crop Advisor (CCA) of the Year and is recognized as one of the foremost agronomists in Western Canada. Wade is an inspiring speaker
presenting at events across Canada and globally as an expert on the impact of technology on agribusiness and particularly the utilization of Variable Rate Technology by growers, investors and industry players. Some of his speaking engagements include Master Seeders, Global AgInvesting Conferences and TedX.

Director

Jim Borel has over 38 years of experience in the global agriculture and food industry. He served as executive vice president and member of DuPont’s Office of the Chief Executive until early 2016 where he had responsibility for the DuPont Pioneer, Crop Protection and Nutrition & Health businesses. He joined DuPont in 1978 as a sales representative and during his career held a variety of progressively responsible roles in the agriculture businesses in the US, United Kingdom, Canada and Japan.

Jim is currently advising selected venture capital and private equity firms regarding their agriculture and food industry investments including the Board of Directors of Farmers Edge and the Board of Advisors for River Glen Venture Partners. He is a past chair of the board of trustees for National 4-H Council. He is also a member of the board of trustees of the University of Delaware; the Farm Foundation; and the Alpha Gamma Rho Educational Foundation; as well as the board of advisors for AGree.

Jim graduated from Iowa State University with a degree in agricultural business.

Director

Quinn McLean is a Vice President at Hamblin Watsa Investment Counsel (wholly owned company of Fairfax Financial Holdings) and Portfolio Manager responsible for Middle East and Africa. Quinn has over eleven years investment experience of which six was with
Hamblin Watsa. Quinn is currently on board of the following Fairfax investee and operating companies: Gulf Insurance Group (Kuwait), AFGRI Ltd (South Africa), APR Energy (Jacksonville, United States), FarmersEdge (Winnipeg, Canada) and Fairfax Africa Holdings (Toronto, Canada). Quinn completed his MBA from the University of
Toronto in 2006 and is a Chartered Accountant (CA, CPA) and CFA Charter Holder.

Director

Steven Mills has more than 38 years of experience in the fields of accounting, corporate finance, strategic planning and mergers and acquisitions. Steve served as CFO of Amyris, Inc., a renewable fuels/chemicals company, from May 2012 to December 2013. Prior to
joining Amyris, Steve served as Senior Executive Vice President of Performance & Growth at Archer-Daniels-Midland Company (ADM), a global agricultural commodity processing company, from December 2010 to February 2012. Previously, he served as ADM’s Executive Vice President and Chief Financial Officer from March 2008 to December 2010. Steve joined ADM in 1979 and served in various senior accounting and treasury roles, including 12 years as Controller. He has been a director and a member of the audit committee of Black Hills Corporation, a diversified energy holding company, since October 2011. Steve also serves on the boards of Illinois College, Kirby Medical Center, and Hickory Point Bank & Trust. He holds a Bachelor of Science degree in Mathematics from Illinois College in Jacksonville, Illinois.

Director

Yuhi (Billy) is General Manager of New Business Development Dept. in the Internet Service Business Div. at Mitsui & Co., Ltd., one of the most diversified and comprehensive trading, investment, and service enterprises in the world, with 139 offices in 66 countries as of April, 2019. Yuhi(Billy) has been leading new business development and strategic investment in IT-related business in various industries such as energy management, healthcare, sea logistic, satellite imagery oriented business including agriculture. Since joining Mitsui, Yuhi(Billy) has been responsible for new business development, investment, accounting, and corporate strategy for Mitsui’s IT business portfolio. Yuhi(Billy) has broad business experience globally, serving as CPO/CMO/CCO of a telecom joint venture in Indonesia and EVP of joint ventures in Thailand engaging in Call Center and Mobile/Web valued added services.

Director

Lawrence Zucker is President and CEO of Osmington Inc, a Toronto based private real estate investment and development company. Prior to joining Osmington in 2001, Mr. Zucker practised development and planning law with Goodman and Carr and Kagan
Zucker Feldbloom Shastri. Mr. Zucker has transacted on more than $2 billion in real estate. Mr. Zucker is a graduate of the Institute of Corporate Directors and sits on the Board of True North Sports and Entertainment, the Winnipeg Jets Hockey Club and Farmers Edge. Mr. Zucker is active as a volunteer in the community.