Media Kit
This page is designed to give you everything you need to learn more about Farmers Edge and our innovations in Digital Agriculture. For media inquiries, contact Media@FarmersEdge.ca
Directory
About Farmers Edge
Downloadable Resources
Press Releases
Timeline
Request an Interview
About Farmers Edge
Downloadable Resources
Press Releases
Timeline
Request an Interview
About Farmers Edge
Farmers Edge is a global leader in digital agriculture delivering real-time risk management solutions for farmers, retailers, and other agricultural stakeholders. Since 2005, Farmers Edge has helped farmers increase their yields, maximize their revenues, reduce their costs of production, and implement data-driven practices for sustainability.
Farmers Edge has fully-evolved from a precision consulting company to digital agricultural disruptor and is continuing to revolutionize the industry with innovative tools and strategic partnerships with key industry leaders.
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As the leader in digital agriculture, Farmers Edge has been building a digital agriculture ecosystem that links the interactive relationships a grower has with various vendors. With the broad range of equipment, tools and technology on any given farm, each grower’s needs are unique. This network is the most wide-ranging, integrated system that connects growers with ag retailers, seed companies, equipment dealers, lenders, crop insurance providers, and other business partners. The result is a mutually beneficial digital platform that all partners of the digital ecosystem can utilize; growers can access customized products, and business channels can better serve their customers.
With over 25 billion data records and 90,000 connected devices, Farmers Edge is actively processing and extracting value from over 100,000 fields each day. Moving at the speed of digital, Farmers Edge has 85 new products and initiatives in development focused on enhancing and expanding connectivity with the digital agriculture ecosystem.
Downloadable Resources
Fact Sheet
Time Line
Company Overview
Digital Ag Reference Guide
ROI Case Studies
Press Releases
Timeline
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2005
Founded in Pilot Mound, Manitoba, Canada, Farmers Edge was the first company to bring Variable Rate Technology to farmers in Canada.
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2012
Avrio Capital Inc. invests in the company.
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2005 - 2013
The company expands across Manitoba, Saskatchewan and Alberta providing independent and unbiased precision agriculture services, backed by boots-on-the- ground support.
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2014
- Acquires Crop Ventures Inc., giving the company control of Land Command, including the CanPlug telematics device and Farm Command, a web service.
- The company begins collecting farm data and launches a Smart Solutions platform powered by the largest proprietary field-centric data sets. Smart Solutions include on-farm hardware, easy-to-use software, agronomy, powerful data analytics and boots-on-the-ground support.
- The company launches FarmCommand, an integrated data management platform as part of its suite of Smart Solutions.
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2015
- Farmers Edge expands into the USA.
- Mitsui & Co. invests in the company.
- Osmington Inc. invests in the company.
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2016
- Farmers Edge Expands into Australia, Brazil and Russia.
- Enters partnership with The Weather Company, an IBM Business.
- Fairfax Financial Holdings invests in the company.
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2017
- FarmCommand, the only fully integrated data management platform on the market, is relaunched.
- Enters partnership with Planet, world’s largest privately-owned fleet of earth imaging satellites.
- Expands further into more U.S. states.
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2018
A record-breaking year securing significant partnerships including: PartnerRe, CNHi, Titan Machinery, HBS Systems, Raven, Lindsay, Limagrain, Nufarm, Richardson Pioneer, Global Ag Risk Solutions.
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2019
- In-Cab Tool is added to the FarmCommand platform.
- The company launches Fleet Manager.
- InsurTech, a first-of-Its-Kind platform for agriculture is launched.
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2020
- Partnered with Fairfax Brasil, bringing data-driven crop insurance to growers in Brazil.
- Signed a landslide 20+ crop insurance partners across North America.
- Released the next generation of FarmCommand.
- Partnered with Nufarm Brasil to digitize three million acres of farmland in Brazil by 2023.
OUR AWARDS
Talk to our Industry Experts
Whether you’re writing a story or simply looking for an expert opinion, the growers and thought leaders at Farmers Edge are available to weigh in on developing issues and trends in digital agriculture. From sharing our strategy, to the latest developments in products, technology, data science and digital agronomy, we have a knowledgeable team to provide insights on a diverse range of agricultural topics.
Wade Barnes
Co-Founder and CEO
Areas of expertise:
Big data, company news, company vision and strategy, digital ecosystem, innovation, the importance of field-centric data, partnerships, risk management
Ron Osborne
Chief Technology Officer
Areas of expertise:
Data collection, development and innovation, digital ecosystem, InsurTech, partnerships, risk management, software design, strategy, telematics devices
Kris Kinnaird
Product Marketing Manager and Farmer
Areas of expertise:
Analytics, digital agronomy, equipment, field-centric data, predictive models, satellite imagery, soil moisture, variable rate technology, weather, zone production and management
Ben Johnson
Product Marketing Manager and Farmer
Areas of expertise:
Satellite/airplane/drone imagery, crop scouting, soil sampling, variable rate technology, telematics, as-applied/yield data and analysis, digital agronomy, industry trends and competing products
Talk to our Industry Experts
Whether you’re writing a story or looking for an expert opinion, the growers and thought leaders at Farmers Edge are available to weigh in on developing issues and trends in digital agriculture. From sharing our strategy to the latest developments in product, technology, data science and digital agronomy, we have a knowledgeable team to provide insights on a diverse range of agricultural topics.
Wade Barnes
Co-Founder and CEO
Areas of expertise:
Big data, company news, company vision and strategy, digital ecosystem, innovation, the importance of field-centric data, partnerships, risk management
Ron Osborne
Chief Technology Officer
Areas of expertise:
Data collection, development and innovation, digital ecosystem, InsurTech, partnerships, risk management, software design, strategy, telematics devices
Kris Kinnaird
Product Marketing Manager and Farmer
Areas of expertise:
Analytics, digital agronomy, equipment, field-centric data, predictive models, satellite imagery, soil moisture, variable rate technology, weather, zone production and management
Ben Johnson
Product Marketing Manager and Farmer
Areas of expertise:
Satellite/airplane/drone imagery, crop scouting, soil sampling, variable rate technology, telematics, as-applied/yield data and analysis, digital agronomy, industry trends and competing products
