LONDON, UK and WINNIPEG, CANADA – November 1, 2018 — CNH Industrial (NYSE: CNHI/MI: CNHI), one of the world’s largest farm machinery manufacturers, and Farmers Edge™, a global leader in decision agriculture, announced a strategic digital agriculture partnership today. Through its extensive dealer network, CNH Industrial will make Farmers Edge precision digital solutions available to its customers, propelling Farmers Edge to its goal of 150,000 connected devices over the next three years, including 100,000 pieces of farm equipment and 50,000 connected field sensors. Equivalently, the partnership paves the way for CNH Industrial dealers to leverage digital connectivity with their customers around the world.
“CNH Industrial recognizes the importance of digital agriculture for our dealers and customers,” said Hubertus Mühlhäuser, Chief Executive Officer, CNH Industrial. “Farmers Edge has world-leading field-centric data, connected hardware and field sensors feeding a proprietary, top-rated, data science and AI platform. We are looking forward to working with them to further develop our connected-farm strategy, while ensuring growers maintain control over their data.”
Today’s farms are data-rich and rely heavily on real-time connectivity. It is no longer good enough to view data after the fact. Industry demands insights that are quicker, more precise, and deliver measurable results. Data, decision-making, and profitability are intertwined. Combining AI, IoT, and predictive analytics with new levels of global connectivity provides stakeholders across the entire agricultural ecosystem with unprecedented levels of data (macro, regional, micro, field-by-field) to support decision-making, minimize risk and maximize growing potential.
“Combining the best farm machinery and dealer network in the world with FarmCommand, the single most advanced and comprehensive digital agriculture platform available, will redefine the way the industry perceives the value of farm data,” said Ron Osborne, Chief Strategy and Product Officer for Farmers Edge.
“CNH Industrial is one of the most well-known and respected companies in the global agricultural industry; partnering with them is a significant stride for us,” said Wade Barnes, Chief Executive Officer, Farmers Edge. “We are aligning ourselves to work toward a common goal of delivering a new wave of decision agriculture adoption. The partnership brings exclusive options and services that combine reliable products and technological innovations translating into performance and productivity enhancements.
About CNH Industrial
CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: http://www.cnhindustrial.com
About Farmers Edge
Farmers Edge is a global leader in decision agriculture servicing over 22 million paid product acres worldwide with precision digital solutions. Integrating field-centric data, easy-to-use software, state-of-the-art processing technology, predictive modeling, and advanced agronomic analytics, Farmers Edge provides growers with scalable solutions to produce more with less. Using innovative digital agronomic tools, Farmers Edge solutions focus on the sustainable production of high-yielding, high-quality crops and are designed to optimize inputs, minimize environmental impact, and protect economic viability of the farm. From seed selection to yield data analytics, Farmers Edge transforms big data into timely and accurate insights to support informed decision making. For more information about Farmers Edge, visit FarmersEdge.ca or FarmersEdgeUSA.com.
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