Exclusive deal combines premium crop protection with full-farm connectivity to deliver data-driven crop management solutions tailored to Brazilian growers
WINNIPEG, Canada, and SÃO PAULO – March 2, 2020 — Farmers Edge™, a global leader in digital agriculture, and Nufarm Brasil, a leading crop protection company, today announced an exclusive, three-year partnership to digitize at least three million acres of farmland in Brazil by 2023. Leveraging the strengths of both companies, Farmers Edge and Nufarm will provide improved crop protection and the modern tools growers need for making better-informed agronomic decisions to maximize profitability.
Brazil is the fourth largest food producer in the world, with soybean, corn, sugarcane, and cotton among the top crops it produces. Amid bountiful harvests, growers face a data-sparse environment that makes it challenging to collect and access the right field-centric crop information to optimize yields in an efficient and sustainable way. Farmers Edge brings unique digital infrastructure to the farm that collects data from any type of environment over wireless mesh or cellular networks. Many regions of Brazil, including the Mato Grosso, lack cellular coverage, so having full-farm connectivity powered by a reliable, fast network is a game-changer.
“By joining forces with Farmers Edge, Nufarm can efficiently and sustainably provide superior services and establish a seamless connection with growers so we can strategically match each farm’s unique needs with the right solutions,” said Celso Macedo, Marketing Director LATAM for Nufarm Brasil. “This partnership allows our representatives to work more closely with growers and use advanced analytics and predictive intelligence to provide specific recommendations for each field—from selecting the right crop protection products to determining the right rates to apply to each zone of a field to maximize yield potential.
This partnership also will enable Nufarm representatives to innovate their business model and services, shifting from selling products to selling outcomes. Growers can select to share their data with their representative through the FarmCommand® platform, deepening the insight and understanding of what’s happening across the farm.
“Brazil is an agricultural powerhouse with a unique position as a top global producer that is also data-sparse compared to other areas of the world,” said Wade Barnes, CEO and co-founder of Farmers Edge. “By developing new, integrated solutions with Nufarm, we equip growers with tools to make agronomically sound crop protection decisions, monitor crops remotely, and proactively manage risks; together, we are putting Brazil growers in the driver’s seat for the next decade.”
Focused on creating a fully connected agricultural ecosystem, Farmers Edge links growers with their trusted advisors and partners. FarmCommand is the most comprehensive digital platform on the market, helping growers make better, more informed farm management decisions. Combining field-level data, remote sensing, and AI-driven models, FarmCommand delivers an innovative suite of tools—including a unique set of imagery-derived maps, highly-precise predictive crop models, and automatic crop health change detection.
About Nufarm Brasil
Nufarm has been active in agribusiness for more than 100 years. Headquartered in Melbourne, Australia, it has a broad portfolio. In Brazil, it maintains a manufacturing unit in Maracanaú (CE), an office in São Paulo (SP) and eight distribution centers. Its commercial structure brings together 150 professionals from sales, marketing, and product and market development. In partnership with its distributors, Nufarm invests in the Nufarm Care program, valuing safety in the use of agrochemicals and the preservation of the environment.
About Farmers Edge
Farmers Edge is a global leader in digital agriculture that delivers cutting-edge solutions powered by a unique combination of field-centric data, artificial intelligence, and complete integration. Since 2005, Farmers Edge has transformed the industry with disruptive technologies and strategic partnerships designed to enhance connectivity across the entire agricultural ecosystem. With the most comprehensive data management platform on the market–FarmCommand®–Farmers Edge is revolutionizing the way farmers, agricultural professionals, and agri-businesses interact with data. Moving at the speed of digital with an elite team focused on innovation, machine learning, and IoT, Farmers Edge is creating new opportunities for all stakeholders, and shaping the future of agriculture worldwide.
Jill Reed or Peter Brooks
Sift Communications for Farmers Edge