Integration opens doors for ScoutPro users to access additional high-tech digital tools and product enhancements that add value and drive revenue for their businesses

WINNIPEG, Canada and URBANDALE, Iowa — September 9, 2020 — Farmers Edge™, a global leader in digital agriculture, today announced the addition of ScoutPro, an advanced scouting platform, to its B2B product line-up for agricultural professionals. The deal centers on integrating technologies to equip agricultural retailers, scouting service providers, and independent consultants with resources and digital tools that add value to their existing service model and combat the increasingly competitive market set by industry giants.

The benefits for current and new ScoutPro users are two-fold: continuous product enhancements driven by machine learning and artificial intelligence, and access to more value-add solutions that help retain customers, attract new growers, and drive increased revenue for their businesses.

Both companies have reputations built on quality; ScoutPro Inc. is recognized across North America for its platform’s ease-of-use and top-of-the-line field observation capabilities, and Farmers Edge for their innovations and advancement of connectivity across the global digital agricultural ecosystem. Farmers Edge has been actively developing and distributing high-tech tools for agricultural professionals, signing a landslide of new partnerships in 2020. Their independent, turn-key approach equips dealers, insurers, retailers, and other agricultural businesses with tools to remain competitive through a more efficient, profitable, and value-added service structure. The integration of ScoutPro broadens this scope, opening doors for agricultural professionals to enhance their business model with digital solutions that are scalable, offer true cost-savings, and enable deeper connections with growers through interrelated farm technologies.

“This is the mark of a new era for ScoutPro, and by moving forward with Farmers Edge at the helm, we can leverage the technological and agronomic expertise of both teams to further strengthen our commitment to our customers,” says Michael Koening, ScoutPro Inc. president. “We’re excited for the opportunities and support this will bring our customer base to help their businesses and farms succeed.”

“Our B2B technologies are designed to equip partners with time and cost-saving intelligence, while adding value to the services they deliver to growers,” said Wade Barnes, CEO and co-founder of Farmers Edge. “It’s a competitive market for agricultural retailers, and by bridging ScoutPro’s scouting platform with our innovative tools and partner solutions, we can help their businesses grow. Users can look forward to exclusive rates at our dedicated soil testing labs, access to our proprietary zoning and rec-engine tools, ongoing platform enhancements, and unmatched support to remain competitive and drive revenue opportunities for their businesses.”

About Farmers Edge
Farmers Edge is a global leader in digital agriculture delivering cutting-edge solutions powered by a unique combination of field-centric data, artificial intelligence, and complete integration. Since 2005, Farmers Edge has transformed the industry with disruptive technologies and strategic partnerships designed to enhance connectivity across the entire agricultural ecosystem. With the most comprehensive data management platform on the market–FarmCommand®–Farmers Edge is revolutionizing the way farmers, agricultural professionals, and agri-businesses interact with data. Moving at the speed of digital, with an elite team focused on innovation, machine learning, and IoT, Farmers Edge is creating new opportunities for all stakeholders, shaping the future of agriculture worldwide.

To learn more about Farmers Edge, visit FarmersEdge.ca or FarmersEdgeUSA.com.

About ScoutPro Inc.
ScoutPro Inc. was founded in 2011 and headquartered in Urbandale, Iowa has grown as a leader in managed field observations through their infield application for iPads and online management tools. ScoutPro is proud to be both a stand-alone scouting platform and integrated partner for technology and thought leaders in the ag industry. Growers, retailers, and service providers that value consistency and quality in field observations power their scouting programs with ScoutPro products in their pursuit of profitable and sustainable farming.

Media Contacts:
Jill Reed or Peter Brooks
Sift Communications for Farmers Edge
farmersedge@siftpr.com
Ph: +1-415-722-2433