Former Syngenta Head & UFA Executive Joins Farmers Edge as VP of Product to Oversee Technology Development and Deployment

Mar 29, 2016

With close to 20 years of experience, Ormann will support growth in key markets and drive innovation in the global agtech sector

With close to 20 years of experience, Ormann will support growth in key markets and drive innovation in the global agtech sector

WINNIPEG, MB – March 29, 2016 – Farmers Edge™, a global leader in precision agriculture and independent data management solutions, today announced that Todd Ormann has been named Vice President of Product. Formerly a Senior Head of CRM and Market Planning at Syngenta and the Vice President of Agriculture at United Farmers of Alberta (UFA), one of Canada’s largest and most influential agricultural cooperatives, Ormann will now oversee the product management and marketing divisions of Farmers Edge and will spearhead strategy initiatives to establish and expand the company’s global footprint in new business areas and key broad-acre markets.

“Farmers Edge has clearly differentiated itself from other agtech providers by ensuring and protecting independent data ownership, and I’m looking forward to bringing this same opportunity to more growers around the globe,” said Ormann. “With its complete package of integrated hardware, software, and personalized support, Farmers Edge is revolutionizing an industry that I’ve been a part of my entire career – and I’m proud to join the company during a period of such rapid growth.”

Ormann comes to Farmers Edge on the heels of its expansion into Brazilian and North American markets, proving that the company is becoming the default home for agriculture leaders seeking to help disrupt the traditional agtech space. Synthesizing customer needs with industry innovation, he will ensure consistency, scalability, and usability of the Farmers Edge product line to further solidify the company’s market-leading position. With the addition of Ormann, Farmers Edge strengthens its already impressive team of agronomists, product innovators, and sustainability experts.

“Our ongoing commitment to independent data services continues to attract the best talent in the agriculture sector,” said Wade Barnes, President and CEO of Farmers Edge. “As we expand and enhance our product offerings, Todd’s experience in working with some of the largest agriculture leaders today will be key to providing our world-class customers with the best products.”


About Farmers Edge
Farmers Edge is a global leader in precision agriculture and independent data management solutions. Leading the development and application of new technologies on the farm, Farmers Edge is defining the future of agriculture through innovation. For more information on Farmers Edge, please visit: https://farmersedge.ca.