Media Kit

This page is designed to give you everything you need to learn more about Farmers Edge and our innovations in Digital Agriculture. For media inquiries, contact Media@FarmersEdge.ca

Directory

About Farmers Edge

Downloadable Resources

Press Releases

Timeline

Request an Interview

About Farmers Edge

Downloadable Resources

Press Releases

Timeline

Request an Interview

About Farmers Edge

Farmers Edge is a global leader in decision agriculture delivering real-time risk management solutions for farmers, retailers, and other agricultural stakeholders. Since 2005, Farmers Edge has helped farmers increase their yields, maximize their revenues, reduce their costs of production, and implement data-driven practices for sustainability.  

 

Servicing over 24 million acres globally, Farmers Edge has fully-evolved from a precision consulting company to digital agricultural disruptor and is continuing to revolutionize the industry with innovative tools and strategic partnerships with key industry leaders.

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As the leader in decision agriculture, Farmers Edge has been building a digital agriculture ecosystem that links the interactive relationships a grower has with various vendors. With the broad range of equipment, tools and technology on any given farm, each grower’s needs are unique. This network is the most wide-ranging, integrated system that connects growers with ag retailers, seed companies, equipment dealers, lenders, crop insurance providers, and other business partners. The result is a mutually beneficial digital platform that all partners of the digital ecosystem can utilize; growers can access customized products, and business channels can better serve their customers.

 

With over 25 billion data records and 90,000 connected devices, Farmers Edge is actively processing and extracting value from over 100,000 fields each day. Moving at the speed of digital, Farmers Edge has 85 new products and initiatives in development focused on enhancing and expanding connectivity with the digital agriculture ecosystem.

Downloadable Resources

Fact Sheet

Time Line

Company Overview

Digital Ag Reference Guide

ROI Case Studies

Timeline

  1. 2005
  2. 2012
  3. 2005 - 2013
  4. 2014
  5. 2015
  6. 2016
  7. 2017
  8. 2018
  9. 2019

  1. 2005

    Founded in Pilot Mound, Manitoba, Canada, Farmers Edge was the first company to bring Variable Rate Technology to farmers in Canada.


  2. 2012

    Avrio Capital Inc. invests in the company.


  3. 2005 - 2013

    The company expands across Manitoba, Saskatchewan and Alberta providing independent and unbiased precision agriculture services, backed by boots-on-the- ground support.


  4. 2014

    • Acquires Crop Ventures Inc., giving the company control of Land Command, including the CanPlug telematics device and Farm Command, a web service.

    • The company begins collecting farm data and launches a Smart Solutions platform powered by the largest proprietary field-centric data sets. Smart Solutions include on-farm hardware, easy-to-use software, agronomy, powerful data analytics and boots-on-the-ground support.

    • The company launches FarmCommand, an integrated data management platform as part of its suite of Smart Solutions.

    • InsurTech, the first-of-its-kind platform for agriculture is launched.


  5. 2015

    • Farmers Edge expands into the USA.

    • Mitsui & Co. invests in the company.

    • Osmington Inc. invests in the company.


  6. 2016

    • Farmers Edge Expands into Australia, Brazil and Russia.

    • Enters partnership with The Weather Company, an IBM Business.

    • Fairfax Financial Holdings invests in the company.


  7. 2017

    • FarmCommand, the only fully integrated data management platform on the market, is relaunched.

    • Enters partnership with Planet, world’s largest privately-owned fleet of earth imaging satellites.

    • Expands further into more U.S. states.


  8. 2018

    A record-breaking year securing significant partnerships including: PartnerRe, CNHi, Titan Machinery, HBS Systems, Raven, Lindsay, Limagrain, Nufarm, Richardson Pioneer, Global Ag Risk Solutions.


  9. 2019

    • In-Cab Tool is added to the FarmCommand platform.

    • The company launches Fleet Manager.

    • InsurTech, a first-of-Its-Kind platform for agriculture is launched.

Talk to our Industry Experts

Whether you’re writing a story or simply looking for an expert opinion, the growers and thought leaders at Farmers Edge are available to weigh in on developing issues and trends in digital agriculture. From sharing our strategy, to the latest developments in products, technology, data science and digital agronomy, we have a knowledgeable team to provide insights on a diverse range of agricultural topics.

Wade Barnes

Co-Founder and CEO

Areas of expertise: Big data, company news, company vision and strategy, digital ecosystem, innovation, the importance of field-centric data, partnerships, risk management

Ron Osborne

Chief Strategy and Product Officer

Areas of expertise: Data collection, development and innovation, digital ecosystem, InsurTech, partnerships, risk management, software design, strategy, telematics devices

Richard Marsh

Head of Global Digital Ag

Areas of expertise: Analytics, agronomy, digital agriculture tools, field-centric data, nitrogen management, predictive models, satellite imagery, soil moisture, variable rate technology, weather, zone production and management

Jamie Denbow

Director of Business Development

Areas of expertise: Analytics, agronomy, business development, digital agriculture tools, field-centric data, nitrogen management, predictive models, satellite imagery, soil moisture, Variable Rate Technology, weather, zone production and management

Kevin Grant

Chief Data Officer

Areas of expertise: Artificial Intelligence (AI), Big Data, Data Science, IoT, machine learning, software

Looking to Speak To A Grower?

We can connect you with our customers across the globe. To request an interview with one of our experts or growers, email Media@FarmersEdge.ca or call/text 204-513-0638.

Talk to our Industry Experts

Whether you’re writing a story or looking for an expert opinion, the growers and thought leaders at Farmers Edge are available to weigh in on developing issues and trends in digital agriculture. From sharing our strategy to the latest developments in product, technology, data science and digital agronomy, we have a knowledgeable team to provide insights on a diverse range of agricultural topics.

Wade Barnes

Co-Founder and CEO

Areas of expertise: Big data, company news, company vision and strategy, digital ecosystem, innovation, the importance of field-centric data, partnerships, risk management

Ron Osborne

Chief Strategy and Product Officer

Areas of expertise: Data collection, development and innovation, digital ecosystem, InsurTech, partnerships, risk management, software design, strategy, telematics devices

Richard Marsh

Head of Global Digital Ag

Areas of expertise: Analytics, agronomy, digital agriculture tools, field-centric data, nitrogen management, predictive models, satellite imagery, soil moisture, variable rate technology, weather, zone production and management

Jamie Denbow

Director of Business Development

Areas of expertise: Analytics, agronomy, business development, digital agriculture tools, field-centric data, nitrogen management, predictive models, satellite imagery, soil moisture, Variable Rate Technology, weather, zone production and management

Kevin Grant

Chief Data Officer

Areas of expertise: Artificial Intelligence (AI), Big Data, Data Science, IoT, machine learning, software

Looking to Speak To A Grower?

We can connect you with our customers across the globe. To request an interview with one of our experts or growers, email Media@FarmersEdge.ca or call/text 204-513-0638.