Media Kit
This page is designed to give you everything you need to learn more about Farmers Edge and our innovations in Digital Agriculture. For media inquiries, contact Media@FarmersEdge.ca
Directory
About Farmers Edge
Downloadable Resources
Press Releases
Timeline
Request an Interview
About Farmers Edge
Downloadable Resources
Press Releases
Timeline
Request an Interview
About Farmers Edge
Farmers Edge has fully-evolved from a precision consulting company to digital agricultural disruptor and is continuing to revolutionize the industry with innovative tools and strategic partnerships with key industry leaders.
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With over 25 billion data records and 90,000 connected devices, Farmers Edge is actively processing and extracting value from over 100,000 fields each day. Moving at the speed of digital, Farmers Edge has 85 new products and initiatives in development focused on enhancing and expanding connectivity with the digital agriculture ecosystem.
Downloadable Resources

Fact Sheet

Time Line

Company Overview

Digital Ag Reference Guide

ROI Case Studies
Press Releases
Timeline
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2005
Founded in Pilot Mound, Manitoba, Canada, Farmers Edge was the first company to bring Variable Rate Technology to farmers in Canada.
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2012
Avrio Capital Inc. invests in the company.
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2005 - 2013
The company expands across Manitoba, Saskatchewan and Alberta providing independent and unbiased precision agriculture services, backed by boots-on-the- ground support.
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2014
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- Acquires Crop Ventures Inc., giving the company control of Land Command, including the CanPlug telematics device and Farm Command, a web service.
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- The company begins collecting farm data and launches a Smart Solutions platform powered by the largest proprietary field-centric data sets. Smart Solutions include on-farm hardware, easy-to-use software, agronomy, powerful data analytics and boots-on-the-ground support.
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- The company launches FarmCommand, an integrated data management platform as part of its suite of Smart Solutions.
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2015
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- Farmers Edge expands into the USA.
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- Mitsui & Co. invests in the company.
- Osmington Inc. invests in the company.
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2016
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- Farmers Edge Expands into Australia, Brazil and Russia.
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- Enters partnership with The Weather Company, an IBM Business.
- Fairfax Financial Holdings invests in the company.
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2017
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- FarmCommand, the only fully integrated data management platform on the market, is relaunched.
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- Enters partnership with Planet, world’s largest privately-owned fleet of earth imaging satellites.
- Expands further into more U.S. states.
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2018
A record-breaking year securing significant partnerships including: PartnerRe, CNHi, Titan Machinery, HBS Systems, Raven, Lindsay, Limagrain, Nufarm, Richardson Pioneer, Global Ag Risk Solutions.
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2019
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- In-Cab Tool is added to the FarmCommand platform.
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- The company launches Fleet Manager.
- InsurTech, a first-of-Its-Kind platform for agriculture is launched.
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2020
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- Partnered with Fairfax Brasil, bringing data-driven crop insurance to growers in Brazil.
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- Signed a landslide 20+ crop insurance partners across North America.
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- Released the next generation of FarmCommand.
- Partnered with Nufarm Brasil to digitize three million acres of farmland in Brazil by 2023.
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OUR AWARDS
Talk to our Industry Experts

Wade Barnes
Co-Founder and CEO
Areas of expertise:
Big data, company news, company vision and strategy, digital ecosystem, innovation, the importance of field-centric data, partnerships, risk management

Ron Osborne
Chief Technology Officer
Areas of expertise:
Data collection, development and innovation, digital ecosystem, InsurTech, partnerships, risk management, software design, strategy, telematics devices

Kris Kinnaird
Product Marketing Manager and Farmer
Areas of expertise:
Analytics, digital agronomy, equipment, field-centric data, predictive models, satellite imagery, soil moisture, variable rate technology, weather, zone production and management

Ben Johnson
Product Marketing Manager and Farmer
Areas of expertise:
Satellite/airplane/drone imagery, crop scouting, soil sampling, variable rate technology, telematics, as-applied/yield data and analysis, digital agronomy, industry trends and competing products
Talk to our Industry Experts

Wade Barnes
Co-Founder and CEO
Areas of expertise:
Big data, company news, company vision and strategy, digital ecosystem, innovation, the importance of field-centric data, partnerships, risk management

Ron Osborne
Chief Technology Officer
Areas of expertise:
Data collection, development and innovation, digital ecosystem, InsurTech, partnerships, risk management, software design, strategy, telematics devices

Kris Kinnaird
Product Marketing Manager and Farmer
Areas of expertise:
Analytics, digital agronomy, equipment, field-centric data, predictive models, satellite imagery, soil moisture, variable rate technology, weather, zone production and management

Ben Johnson
Product Marketing Manager and Farmer
Areas of expertise:
Satellite/airplane/drone imagery, crop scouting, soil sampling, variable rate technology, telematics, as-applied/yield data and analysis, digital agronomy, industry trends and competing products