Media Kit

This page is designed to give you everything you need to learn more about Farmers Edge and our innovations in Digital Agriculture. For media inquiries, contact Media@FarmersEdge.ca

Directory

About Farmers Edge

Downloadable Resources

Press Releases

Timeline

Request an Interview

About Farmers Edge

Downloadable Resources

Press Releases

Timeline

Request an Interview

About Farmers Edge

Farmers Edge is a global leader in digital agriculture delivering real-time risk management solutions for farmers, retailers, and other agricultural stakeholders. Since 2005, Farmers Edge has helped farmers increase their yields, maximize their revenues, reduce their costs of production, and implement data-driven practices for sustainability.

 

Farmers Edge has fully-evolved from a precision consulting company to digital agricultural disruptor and is continuing to revolutionize the industry with innovative tools and strategic partnerships with key industry leaders.

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As the leader in digital agriculture, Farmers Edge has been building a digital agriculture ecosystem that links the interactive relationships a grower has with various vendors. With the broad range of equipment, tools and technology on any given farm, each grower’s needs are unique. This network is the most wide-ranging, integrated system that connects growers with ag retailers, seed companies, equipment dealers, lenders, crop insurance providers, and other business partners. The result is a mutually beneficial digital platform that all partners of the digital ecosystem can utilize; growers can access customized products, and business channels can better serve their customers.

 

With over 25 billion data records and 90,000 connected devices, Farmers Edge is actively processing and extracting value from over 100,000 fields each day. Moving at the speed of digital, Farmers Edge has 85 new products and initiatives in development focused on enhancing and expanding connectivity with the digital agriculture ecosystem.

Downloadable Resources

Fact Sheet

Time Line

Company Overview

Digital Ag Reference Guide

ROI Case Studies

Press Releases

Farmers Edge Partners with Google Cloud to Digitally Transform Agriculture

Unique Digital Infrastructure Creates New Connectivity in Crop Insurance

Going High-Tech to Address Challenges and Deliver Streamlined Insurance Experience

Blockchain Brings New Level of Trust to Agriculture

Digital Ag Gives Farm Managers a Competitive Edge

Farmers Edge and Merit Functional Foods Form Strategic Alliance to Source Top Quality Plant-Based Proteins from Progressive Growers

Farmers Edge Partners with Radicle to Deliver New High-Tech Carbon Credit Program

Farmers Edge and Munich Re Announce Strategic Partnership to Implement Large-Scale Parametric Weather Insurance Solutions

Farmers Edge Integrates ScoutPro into Suite of Digital Products for Agricultural Professionals

Farmers Edge and Palliser Insurance Partner to Connect Canadian Growers with Premium Crop Monitoring and Risk Management Solutions

FarmCommand® is Now Available Across All ISOBUS-Enabled Monitors

Farmers Edge Continues Wave of Digital Disruption in Crop Insurance with Landslide of New Agency Partnerships

Farmers Edge Announces New Automated Hail Detection and Reporting Technology for Growers and Insurance Professionals

Farmers Edge and Nufarm Brasil Strike Landmark Partnership to Digitize Three Million Acres of Farmland in Brazil by 2023

Farmers Edge Unveils Next Generation Digital Platform with New Tools, Supercharged Performance, and Expanded Integrations

Farmers Edge Equips Producers Edge with Fully Integrated Digital Platform

Ohio Valley Insurance and Farmers Edge Form Strategic Alliance to Digitize Crop Insurance Services and Offer Customized, Data-Driven Coverage to Growers

Farmers Edge and Gibson Insurance Group Partner to Deliver Superior Risk Management Solutions

American Crop Insurance Partners with Farmers Edge to Provide Superior Insurance Services and Personalized Coverage to Growers

Farmers Edge Equips Premier Crop Insurance with Vertically Integrated Farm Risk Management Platform to Digitally Optimize Insurance Solutions

Farmers Edge and Fairfax Brasil Partner to Bring Data-Driven Crop Insurance to Growers in Brazil

Lindsay and Farmers Edge Expand Digital Partnership to Connect Two Million Irrigated Acres by the End of 2021

Farmers Edge Launches High-Resolution Satellite Imagery with Automatic Health Change Detection for Specialty Crops

Farmers Edge Expands Its Industry-Leading Platform to Agricultural Lenders

Farmers Edge Launches First-of-Its-Kind InsurTech Platform for Agriculture

Farmers Edge Unveils New Fleet Management Solution That Expands Connectivity to Assets, Machinery and Resources Across Entire Agricultural Value Chain

Farmers Edge Offers the Most Precise Nitrogen Management Tool at No Cost to Corn Growers in Wake of Unfavorable Weather Events

ScoutPro Partners with Farmers Edge to Boost Crop Monitoring Capabilities with High-Resolution Satellite Imagery

Farmers Edge Adds In-Cab Intelligence to Precision Digital Platform

Farmers Edge and Richardson Pioneer Announce Exclusive Partnership to Boost Farm Digitization Across Western Canada

CNH Industrial and Farmers Edge Announce Multi-Year Strategic Partnership

Farmers Edge Releases the Industry’s First Automatic Crop Health Change Detection Tool Highlighting the ROI of High-Resolution Satellite Imagery

Farmers Edge and Global Ag Risk Solutions Enter Strategic Alignment to Deliver Innovative Model for Crop Insurance to Farmers

Timeline

    1. 2005
    1. 2012
    1. 2005 - 2013
    1. 2014
    1. 2015
    1. 2016
    1. 2017
    1. 2018
    1. 2019
    1. 2020

    1. 2005

      Founded in Pilot Mound, Manitoba, Canada, Farmers Edge was the first company to bring Variable Rate Technology to farmers in Canada.

    1. 2012

      Avrio Capital Inc. invests in the company.

    1. 2005 - 2013

      The company expands across Manitoba, Saskatchewan and Alberta providing independent and unbiased precision agriculture services, backed by boots-on-the- ground support.

    1. 2014

        • Acquires Crop Ventures Inc., giving the company control of Land Command, including the CanPlug telematics device and FarmCommand, a web service.
        • The company begins collecting farm data and launches a Smart Solutions platform powered by the largest proprietary field-centric data sets. Smart Solutions include on-farm hardware, easy-to-use software, agronomy, powerful data analytics and boots-on-the-ground support.
        • The company launches FarmCommand, an integrated data management platform as part of its suite of Smart Solutions.
       

    1. 2015

        • Farmers Edge expands into the USA.
        • Mitsui & Co. invests in the company.
      • Osmington Inc. invests in the company.

    1. 2016

        • Farmers Edge Expands into Australia, Brazil and Russia.
        • Enters partnership with The Weather Company, an IBM Business.
      • Fairfax Financial Holdings invests in the company.

    1. 2017

        • FarmCommand, the only fully integrated data management platform on the market, is relaunched.
        • Enters partnership with Planet, world’s largest privately-owned fleet of earth imaging satellites.
      • Expands further into more U.S. states.

    1. 2018

      A record-breaking year securing significant partnerships including: PartnerRe, CNHi, Titan Machinery, HBS Systems, Raven, Lindsay, Limagrain, Nufarm, Richardson Pioneer, Global Ag Risk Solutions.

    1. 2019

        • In-Cab Tool is added to the FarmCommand platform.
        • The company launches Fleet Manager.
      • InsurTech, a first-of-Its-Kind platform for agriculture is launched.

    1. 2020

        • Partnered with Fairfax Brasil, bringing data-driven crop insurance to growers in Brazil.
        • Signed a landslide 20+ crop insurance partners across North America.
        • Released the next generation of FarmCommand.
      • Partnered with Nufarm Brasil to digitize three million acres of farmland in Brazil by 2023.

OUR AWARDS

Talk to our Industry Experts

Whether you’re writing a story or simply looking for an expert opinion, the growers and thought leaders at Farmers Edge are available to weigh in on developing issues and trends in digital agriculture. From sharing our strategy, to the latest developments in products, technology, data science and digital agronomy, we have a knowledgeable team to provide insights on a diverse range of agricultural topics.

Wade Barnes

Co-Founder and CEO

Areas of expertise:

Big data, company news, company vision and strategy, digital ecosystem, innovation, the importance of field-centric data, partnerships, risk management

Ron Osborne

Chief Technology Officer

Areas of expertise:

Data collection, development and innovation, digital ecosystem, InsurTech, partnerships, risk management, software design, strategy, telematics devices

Kris Kinnaird

Product Marketing Manager and Farmer

Areas of expertise:

Analytics, digital agronomy, equipment, field-centric data, predictive models, satellite imagery, soil moisture, variable rate technology, weather, zone production and management

Ben Johnson

Product Marketing Manager and Farmer

Areas of expertise: 

Satellite/airplane/drone imagery, crop scouting, soil sampling, variable rate technology, telematics, as-applied/yield data and analysis, digital agronomy, industry trends and competing products

Talk to our Industry Experts

Whether you’re writing a story or looking for an expert opinion, the growers and thought leaders at Farmers Edge are available to weigh in on developing issues and trends in digital agriculture. From sharing our strategy to the latest developments in product, technology, data science and digital agronomy, we have a knowledgeable team to provide insights on a diverse range of agricultural topics.

Wade Barnes

Co-Founder and CEO

Areas of expertise:

Big data, company news, company vision and strategy, digital ecosystem, innovation, the importance of field-centric data, partnerships, risk management

Ron Osborne

Chief Technology Officer

Areas of expertise:

Data collection, development and innovation, digital ecosystem, InsurTech, partnerships, risk management, software design, strategy, telematics devices

Kris Kinnaird

Product Marketing Manager and Farmer

Areas of expertise:

Analytics, digital agronomy, equipment, field-centric data, predictive models, satellite imagery, soil moisture, variable rate technology, weather, zone production and management

Ben Johnson

Product Marketing Manager and Farmer

Areas of expertise:

Satellite/airplane/drone imagery, crop scouting, soil sampling, variable rate technology, telematics, as-applied/yield data and analysis, digital agronomy, industry trends and competing products